Collectivism Essays

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Why is it Important for an International Marketer to Study Culture

Why is it important for an international marketer to study culture? Outline the main techniques available for undertaking cultural analysis? Where once marketers of goods or services may have targeted customers only in their domestic market, the globalisation of the business environment through improved technology, reduction in trade barriers and emergence of large multinational corporations […]

Pages: 8 Words: 2288 Topics: Behavior, Brand, Collectivism, Leadership
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